Ear-worn devices grew 66.4% and captured 21.9% of the market. Meanwhile, wrist bands accounted for 30% of the market as recent launches from Xiaomi, Huawei, and Fitbit continued to drive the category forward. Examples of such headphones include Apple’s AirPods, Google’s Pixel Buds, Bose’s QC35II, and more.Īmong the various form factors available during the quarter, smartwatches grew 55.2% compared to 4Q17 and accounted for 34.3% of the overall market during the quarter.
In keeping up with current trends, IDC has recently revised its taxonomy for ear-worn devices to now include wireless headphones capable of enabling smart assistants at the touch of a button or through hot-word detection. Much of this growth was attributed to the growing number of ear-worn devices as they captured almost a quarter of the market during the year.
Shipments for the entire year of 2018 grew by 27.5% with 172.2 million wearables shipped. Growth in the market was driven by new wearables launching during the months leading up to the holiday season as well as new smartphone launches as many were bundled with wearables from leading brands. The worldwide market for wearable devices grew 31.4% during the fourth quarter of 2018 (Q418), reaching a new high of 59.3 million units according to data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.
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